In the digital economy, data is everything. It’s the raw material behind targeted advertising, curated content, AI recommendations, and customer profiling. The giants of tech—Google, Meta, Amazon—have perfected the art of collecting behavioral data. They know what we watch, where we go, who we follow, what we buy, and what we search for.
But there’s one elusive, high-value data set that continues to slip through their fingers: human body shape and dimensions.
Even with all their reach and resources, Big Tech cannot easily capture what our bodies actually look like. They can’t map our posture, proportions, or measurements. And even if they asked, most people wouldn’t be able to provide this data themselves—because we simply don’t know it.
While they mine our behavior online, the physical reality of who we are—our literal shapes—remains unmeasured, unowned, and untapped.
Body dimensions aren't just for tailoring clothes or gym goals. They’re part of our identity, just like our preferences, style, and habits. They define how we interact with the physical world: what fits us, how we move, what we wear, and what risks we may carry health-wise.
This data is profoundly useful—not just for consumers, but for vendors, and even for society.
Enter Bodidata’s Kora 3D body scanner, a breakthrough in how body data can be captured—accurately, efficiently, and respectfully.
Kora scans individuals fully clothed in everyday streetwear and creates a precise digital twin of their body underneath. No need for tight-fitting outfits. No awkward dressing rooms. Just a quick, frictionless scan—done in under two minutes.
This changes the game, not only by making body data collection scalable, but by making it accessible and comfortable for everyday people. And that opens the door to massive opportunity.
Now imagine this: a healthcare provider like Kaiser Permanente integrates 3D body scanning into routine patient visits. A scan is performed the moment you walk into the clinic—fully clothed, quick, and non-invasive.
Over time, this data becomes incredibly valuable when paired (anonymously and ethically) with patient health records. Subtle changes in body shape, distribution of fat, posture, or symmetry can be early indicators of conditions like diabetes, cardiovascular risk, or musculoskeletal issues.
By analyzing aggregated and anonymized body data over time, healthcare systems could identify risk trends and intervene earlier—saving lives and reducing costs. Body data isn’t just cosmetic; it can be diagnostic.
From a business perspective, body dimensions are the ultimate personalization lever.
In fashion and retail, this data bridges the gap between physical and digital shopping. A brand that knows your exact body shape can recommend clothes that actually fit—without guesswork, disappointment, or returns. Whether you're in-store or browsing online, the experience is seamless and confidence-boosting.
This level of precision becomes a powerful tool for customer loyalty. Imagine a clothing brand that remembers your measurements, tailors recommendations to your shape, and understands your preferences in style and fit. That’s not just personalization—it’s brand intimacy.
Body data becomes part of your digital identity. Just as Spotify knows your music taste, and Netflix knows your shows, your favorite apparel brand could know your silhouette.
Beyond commerce and healthcare, aggregated body dimension data can inform product design, transportation safety, workplace ergonomics, public health planning, and more. It offers a rare opportunity: a dataset that is both individually meaningful and societally valuable.
But unlike most data harvested by Big Tech, this one can be collected with consent, accuracy, and agency.
The human body is the final piece of the data puzzle—and the most personal one. It’s also the last domain where individuals still have a chance to own their data before it’s vacuumed into Big Tech’s ecosystem.
With technologies like Kora, we’re finally unlocking this data not through surveillance or guesswork—but through collaboration. By empowering individuals to understand and control their body dimensions, we open up a new era of personalization, health insights, and customer connection.
And perhaps for the first time, we can shape a data economy that values the person and the profile.